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FAQ
Can I launch a PC game store with Xsolla?
Yes, Xsolla isn't mobile-only. Publishing Suite is designed for PC and cross-platform games. It lets you launch a direct-to-player game store for free-to-play titles using our no-code Shop Builder, a Discord bot, or direct payment links â both in-game and online. Go live in days.
Can I sell items and currency directly to players alongside traditional storefronts?
On Steam, purchases go through the Steam Wallet, and Steam forbids external store links in that build. To sell direct, stand up your own non-Steam build (a launcher or standalone edition) with linked accounts, so players keep one identity across both. This is common practice for free-to-play publishers, and Xsolla Publishing Suite's Launcher is built for it.
Will players really buy outside traditional storefronts, and what do they give up?
Yes, especially loyal fans and creator communities. Account linking keeps progress and entitlements unified across traditional storefronts and your store, so nothing is lost by buying direct.
What does selling direct actually cost me, and how much do I keep?
PC platform stores typically take around 30% (Steam, GOG; Epic ~12%). Sell direct and Xsolla, as Merchant of Record, handles payments, tax, and fraud protection for a smaller fee, so you keep up to 95% of each sale.